This T-shirt brand is based on the dual meaning of Just Cause. Both ‘just because’ as well as the activist angle. Inspired by the protests over the last decade, the #metoo movement, #blacklivesmatter, #nokings, there is a massive undertow of people willing to take a stand for ethical clothing, not just sustainability. They look beyond cotton and to the treatment of the workers too. Coupling designs with a message, Just Cause is a brand that stands (and protests) for something.